First Resort, a so-called "crisis pregnancy center" in San Francisco, has until the end of the month to change its advertisements misleading women about abortion-related services — or else. "Crisis pregnancy centers" often look like women's health clinics and advertise about pregnancy counseling and services; they claim to help women pay for prenatal care and give them free diapers and other baby supplies. However, CPCs are frequently run by religious organizations and don't have actual medical professionals on staff; instead, they "counsel" women to not have abortions. Thus, the SF city attorney sent First Resort a cease-and-desist letter warning them about its ads that "appear to be designed to confuse or mislead consumers." The SF Supervisor Malia Cohen also introduced an ordinance on Tuesday that would punish CPCs for using misleading statements in their ads that make it seem like they provide abortion or counseling for abortions.
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